How Did Johnson & Johnson Get 22,000 Views With This Video?

First their script was written to target patients at the education phase instead of spewing benefits about their product and second used a story patients can understand to explain what the real problem behind obesity is.

But the most important thing is they figured out what story was going on in their patients’ head.

Watch just the first 22 seconds and you’ll see what I mean.

Quick Tips On How To Tell Your Medical Device’s Story

Med Messagers is a medical content as a service company.

Since more physicians and purchasing agencies are searching for video content about the best medical devices, that’s our main speciality (we’ve made videos for companies like Ethicon (Johnson & Johnson), Medtronic and American Lung Association) and on topics from hemophilia to osteogenic capacity.

Most Device Videos Are Boring. Here Are 3 Articles To Help You Avoid That Trap